Cultural norms and beliefs are strong predictors of both current drinking and frequent heavy drinking (Brooks-Russell et al. 2013; Caetano and Clark 1999; LaBrie et al. 2012; O’Grady et al. 2011; Paschall et al. 2012). Across race and ethnicity, African Americans and Latinos report more conservative attitudes toward drinking compared with Whites (Caetano and Clark 1999; LaBrie et al. 2012). These more conservative norms may be associated with lower drinking rates among African Americans and Latinos compared with Whites (SAMHSA 2013). Few studies have examined diversity within racial and ethnic groups such as Latinos, Blacks, and Asians, limiting our ability to meet the needs of specific subpopulations. Some studies suggest that alcohol-related problems differ substantially across Latino subgroups, including higher rates of alcohol abuse and dependence among Mexican-American and Puerto Rican men compared with Cuban Americans and Central and South Americans (Caetano et al. 2008). These findings may best be explained by considerable differences in cultural norms, especially the cultural beliefs regarding appropriate alcohol use (Greenfield and Room 1997; LaBrie et al. 2012). For example, some scholars explain heavy-drinking patterns
