Body weight is a fundamental individual difference variable that has a pervasive effect on nearly every aspect of our lives. Although most commonly implicated in physical health, adiposity contributes to a variety of psychological processes, such as well-being, identity formation, and person perception. Overweight individuals are prone to depression (Luppino et al., 2010), have poor body image (Schwartz & Brownell, 2004), are evaluated negatively by others (Crandall, 1994), and are ascribed traits based on their body size (Roehling, Roehling, & Odland, 2008). In fact, just being associated with someone who is overweight can lead to negative evaluations (Hebl & Mannix, 2003). As such, body weight contributes to how we understand ourselves, how we see others, and how others see us.