Finally, given the changing demographic landscape of the United States, including a larger and more diverse immigrant population, interventions and treatment options should also reflect the growing needs of certain groups. However, studies have found that focusing only on changing social norms is insufficient, and that broader interventions that influence multiple levels of an individual’s environment, such as family and schools, may have greater impact. Alcohol education programs need to also address individual intent and motivations while offering personalized feedback and protective behavioral strategies (Patrick et al. 2014). Public health and treatment programs need to be culturally sensitive, paying particular attention to cultural factors such as ethnic identification and orientation.
