Alcohol continues as the seventh leading risk factor, responsible for approximately 3 million deaths per year, and the leading cause of death among persons aged 15 to 49 years. Alcohol is also, notably, the only drug for which there is no international convention.2,10 Along with alcohol-related harm, the alcohol industry and its marketing activities transcend national borders and call for a transnational response. Both the alcohol and the noncommunicable diseases global strategies have relied on voluntary action by Member States. Neither has shown success in stemming the rise of alcohol consumption and alcohol-related harms.
