The IAT has been used to study implicit preferences and stereotypes for over a decade. It is a new method in its application to studying health care provider bias as a potential root cause of racial/ethnic disparities in health care. This is the first study to use a sociocognitive measure of bias among physicians, and to correlate this with treatment decisions according to patient race. It also represents the first time that the IAT, first published in 1998,19 has been modified to measure and demonstrate an implicit stereotype specific to medical care (i.e., that black patients are less willing to undergo medical procedures).