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Chunk #41 — METHODS — Other Attitude Measures

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The Genomic Revolution and Beliefs about Essential Racial Differences: A Backdoor to Eugenics?
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Implicit racism was measured with the Affect Misattribution Procedure (AMP) (Payne et al. 2005). After seeing a photograph of a young male black or white face for 75 milliseconds, participants saw a Chinese character for 100 milliseconds, followed by a patterned screen. Participants then indicated whether they found the Chinese character pleasant or unpleasant. The AMP score is the percent of characters associated with black faces judged to be unpleasant minus the percent of characters associated with white faces judged to be unpleasant. Cronbach’s alpha = .77 for the difference between pleasantness ratings associated with black and white faces for 24 paired trials.