Disparities between results in this section, and throughout this Review, could also be attributed to differences between the various imaging modalities — an issue that should be recognized early on in this Review. For example, PET FDG measures glucose metabolic activity averaged over 30 min, whereas fMRI BOLD and PET CBF reflect faster changes in activation patterns. These modalities also differ in their baseline measures: it is not possible to establish an absolute baseline with BOLD fMRI, whereas it is possible with PET and arterial spin labelling MRI. Another common difference between studies is the baseline state of an individual, for example, the duration of abstinence could impact measures of craving and withdrawal.