When asked about genetic research specifically, participants spoke of experimental procedures like cloning, and transgenic mice (28%), and biomedical research with the purpose of trying to find out about the origins of specific diseases/conditions (22%). As with genetics, a significant proportion of respondents also articulated incomplete understanding of genetic research (25%). Some participants voiced the opinion that genetic research is inaccurately represented or sensationalized by the media, which may be partly responsible for the current public misunderstanding about genetics. “Well, I think people know about what gets a lot of media attention, like—or advertising. So people know about Dolly the sheep and people know about drugs that are advertised on TV. But other kinds of research I don’t think very many people know really.”