once initiated. While the current data cannot inform this prediction directly, this interpretation is consistent with findings concerning the joint influence of implicit alcohol cognitions and executive cognitive processes on drinking outcomes (Grenard et al., 2008; Houben & Wiers, 2009; Thush et al., 2008). In particular, these studies indicate a stronger association between implicit alcohol cognitions and drinking behavior in individuals with relatively weaker performance on cognitive tasks assessing working memory and response inhibition. Presumably, weaker executive abilities could diminish the capacity for executive control over reflexive cognitive processes, perhaps making it more likely that impulsive processes influence behavior (Houben & Wiers, 2009).