Details on the procedure are presented elsewhere.35 Participants were presented with 2 echoplanar imaging (EPI) runs consisting of subject-relevant alcohol vs control taste cues (litchi juice). Each EPI consisted of 12 pseudorandom trials of the alcohol and control taste cues. A single trial was composed of a continuous 24-second taste delivery period (total liquid delivered, 1 mL) accompanied by visual instructions. This was followed by a 16-second washout wherein the word rest was visually presented.
