The EMA design allowed us to capture contextual and environmental variables, such as setting, tobacco use, and whether or not others were drinking. With regard to setting, 47.3% of the drinking episodes occurred at the participant’s home, 16.2% at someone else’s home, 24.9% at a bar or restaurant, and 11.6% elsewhere. In 18.8% of the episodes participants were alone, whereas in 79.0% of the episodes they were in the company of others, and in 2.2% of the episodes others were “in view.” More specifically, others were drinking in the participant’s group on 71.3% of the episodes, others were drinking in the participants view on 9.2% of the episodes, and participants were drinking alone in 19.5% of the episodes. Participants reported the presence of alcohol cues such as ads, seeing a liquor store, bar or drinking place on 42.1% of episodes. And in 79.3% of episodes participants reported the presence of contextual alcohol cues, such as the people they drink with, place where they drink, time of day when they drink, day of week they drink, or other cues. Participants reported
