predict no better than chance (Yan et al., 2013). Family history remained the most robust predictor. Polygenic risk scores combining information across the genome currently predict only ∼1–3% of the variance in alcohol-related outcomes (Salvatore et al., 2014). However, as our gene finding efforts advance, the percent of variance explained by known genetic risk factors is likely to grow, as evidenced in other areas where the amount of variance explained by polygenic risk scores has become non-trivial (e. g., 60% for type- I diabetes; 10% for height; Visscher et al., 2012). Identifying these risk genes has required huge samples (180,000 individuals for height! Lango Allen et al., 2010), and efforts to grow large-scale collaborations are underway for substance dependence. However, genetics will always be just part of the puzzle, with substance use disorders having a heritability in the range of 50–70% (Verhulst et al., 2015). Further, it remains unclear how individuals would use personalized genetic information. The FDA’s current ban on direct to consumer genetic testing (U.S. Food and Drug Administration, 2013), and the considerable controversy that surrounded the University of California Berkley’s provision of genetic results to its students as an academic exercise to stimulate discussion about personalized genetic