Further investigation of the relationship between drinking pattern and negative consequences is needed to explore more fully the possible moderating effect of culture on the experience of negative consequences from drinking. In addition, cross-cultural qualitative and quantitative research is needed to improve understanding of the factors that influence the experience of negative consequences from drinking at the individual level. These experiences, along with the cultural factors that influence these experiences, can contribute to improved understanding of the links between alcohol consumption and harms and how such harms might be prevented.