case where minor allele frequency and exposure rate equal 50% (bottom of Figure 3). An implication of this insight is that hypothesis-driven G×E studies that recruit participants on the basis of their genotype and their environmental exposure (e.g., experimental G×E studies with balanced cell sizes) are better powered to test for genetically moderated exposure effects than are observational field studies, which must make do with unequal-sized groups since these occur in nature.