Before the focus groups began, participants provided informed consent and completed a short paper survey. We recruited 10 participants for the women’s focus group, and 8 for the men’s focus group. All of the participants identified as Mexican-American, and all but 2 were born in the US. Participant ages ranged from 25 to 77. All participants reported drinking at least one alcoholic beverage in the last 12 months. One-third of the sample completed high school as their highest level of education, and another third had completed some college. All but two participants identified their religious affiliation as either Catholic or Christian.
