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Chunk #10 — Methods — Source Data — Statistical Analysis

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The spread of alcohol consumption behavior in a large social network.
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The basic statistical approach involved the specification of longitudinal logistic regression models wherein the principal's drinking status at time t+1 is a function of various attributes of principals such as age, gender, and education, their drinking status at time t, and the drinking status of their contacts at times t and t+1.(25) Generalized estimating equation procedures were used to account for multiple observations of the same principal across waves and across principal-contact pairings.(26) An independent working correlation structure for the clusters was assumed.(27)