That said, our case study raises some important questions. First, what motivates organizations, such as community prevention coalitions, to participate in research studies? While there has been a fluorescence of research on individual participation (e.g., Williams et al. [41]; Hallowell et al. [42]), research on motivations for the participation of organizations is rare. We suggest that such research may be usefully informed by research on incentives both for organizations and for individuals to participate in the creation of public goods (e.g., Prestby et al. [43]).
