for it. If so, expected future consumption is also a possible determinant of current alcohol demand, and factors that can be anticipated to affect future consumption also have an impact on current consumption choices. The policy implication of this theory is that the long-run demand for addictive goods is actually more responsive to price changes than the short-run demand (Grossman et al. 1998). The results suggest that raising alcohol prices would be an effective policy to reduce alcohol consumption among youth.
