Our study, relying on a robust longitudinal design and a large sample, showed that overall alcohol consumption levels were far lower during the pandemic than in the years before. However, alcohol levels were not constant throughout the whole observation period but varied during the pandemic, in ways that partially differed from ‘normal’ seasonal patterns. Moreover, patterns differed by living arrangement and subjective feelings of social isolation, suggesting that different subgroups reacted to the pandemic and its related lockdown measures in different ways.