How we measure addiction is likely to have a strong effect on the genes and genetic pathways that we identify. A multi-pronged approach to measurement, including multiple self-report assessments, laboratory-based measures and the collection of data on neurophysiological and neuroimaging endophenotypes and examining their correlations with each other, provide avenues for linking genes to behavior. To this end, resources such as the PhenX toolkit (Research Triangle Park, NC, USA),129 which provides unrestricted access to state-of-the-art assessments for research, are invaluable. Not only does the toolkit provide protocols for such multi-pronged measurement but the systematic use of identical protocols by multiple investigators will ultimately result in sample sizes large enough to detect even modest genetic effects.