Gender-specific misperceptions of college student drinking norms.
- Authors
- Lewis, Melissa A; Neighbors, Clayton
- Year
- 2004
- Journal
- Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors
- PMID
- 15631605
- DOI
- 10.1037/0893-164X.18.4.334
This study evaluated perceptions of same-sex and opposite-sex gender-specific versus gender-nonspecific drinking norms among college students (115 men, 111 women). This research is consistent with previous findings that college students overestimate the quantity and frequency of drinking among their gender-nonspecific peers and demonstrates that both men and women overestimate the quantity and frequency of the drinking of their same-sex peers. The findings suggest that perceived same-sex norms are more strongly associated with problematic drinking than are gender-nonspecific norms and that perceived same-sex drinking norms are stronger predictors of alcohol consumption for women than for men. Results suggest that interventions incorporating normative feedback should be framed differently for women than for men.
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