Undergraduate college students are more likely to drink on weekends, during days of celebration, and when they are not facing academic demands the following day [15]. That drinking tends to be heavy and associated with physical violence, alcohol-related injuries and deaths, driving while under the influence, and unwanted sexual intercourse [15]. Some students appear to engage in heavy drinking in order to enhance an existing positive mood, which leads to increased drinking, drinking-related problems, and involvement in risky behaviors [16].
