The risk associated with this drinking is well-documented. Hingson et al. [1] reported the following estimates: 1,700 students die each year from unintended alcohol-related injuries; 599,000 experience unintentional injuries; almost 700,000 are assaulted by another student who has been drinking; and approximately 97,000 students are victims of sexual assault or rape. More than 100,000 report having been too intoxicated to know whether they consented to sex [10]; approximately 25% report negative academic consequences to their drinking [3, 11, 12, 13]; more than 150,000 develop alcohol-related health problems [10]; 1.2 to 1.5% report having attempted suicide due to drinking or drug use problems [14]; and many students engage in vandalism or other illegal behaviors while drinking [3]. In addition, 55% of non-drinking students report second-hand negative effects of alcohol use [7, 15].