Many first year college students drink very heavily, increase their frequency and volume of consumption, and drink in new contexts [1, 2, 3, 4, 5, 6, 7, 8]. Lindsay [9] found that approximately one-fifth of all college freshmen begin drinking during their first year of college. Among college students that drink, up to 40% engage in binge drinking [2] and 25% engage in frequent binge drinking [7].