This resolution reflects the growing recognition of NCDs as a major threat to development in low and mid income countries. Furthermore, the resolution is seen as having reframed the global discussion about NCDs into emphasising broader social and environmental drivers of NCDs rather than concentrating solely on unhealthy choices made by individuals[3]. Consumption of alcohol has been identified as one of the main determinants of NCDs, and while it is an individual-level risk factor [4;5]), its consequences can be prevented via broader public health interventions such as those impacting on availability, affordability and marketing of alcohol [6].