instructions did not alter responses to alcohol (Filbey et al., 2008a). Participants rated their urge to drink alcohol using a scale of 1 (no urge at all) to 4 (very high urge) using a four-button response box placed in their right hand. Sauvignon Blanc wine was used for the alcohol taste cue and distilled water for the control cue. Self-reported urge to drink ratings during alcohol and water cues are presented in Figure 1. The presentation of visual stimuli and response collection were programmed using E-Prime (Psychology Software Tools, Inc., Sharpsburg, PA). Visual and auditory stimuli were presented using MRI compatible goggles and headphones (Resonance Technologies, Van Nuys, CA).