Theoretical accounts from a number of perspectives have long posited a strong link between motivation and cognitive control (e.g., Kruglanski, Shah, Fishbach, Friedman, & Chun, 2002; Simon, 1967), and recent findings from cognitive neuroscience have identified specific patterns of neural activation supporting this link (see Chiew & Braver, 2011). For example, data from recent fMRI studies examining cognitive control across a range of task domains have confirmed earlier single-unit recording studies in primates (Leon & Shadlen, 1999; Watanabe, 1996) indicating that specific regions within lateral prefrontal cortex (and some associated regions, including the ACC) are highly sensitive to the interaction of task demands and motivational value (see Jimura, Locke, & Braver, 2010; Kouneiher et al., 2009; Locke & Braver, 2008; Taylor et al., 2004). These same structures have been implicated in the generation of the FSW (West & Bailey, 2012; West et al., 2012). Thus, the current findings draw a connection between previous work on alcohol expectancy effects on cognition (e.g., Fillmore & Blackburn, 2002; Marczinski & Fillmore, 2005; Williams et al., 1981) and brain imaging studies on interactions between
