I certainly don’t mean to imply that there are not research groups that are doing elements of what I describe. But as a whole, I think it’s fair to say that the practices I describe in this review are not commonplace among basic researchers, and that as a field, we could benefit from greater integration of non-traditional methods and colleagues, and to thinking about nontraditional ways of conducting and disseminating our research. Because ultimately, if we really want our research to have maximal impact, we need to think creatively about how we conduct and disseminate our science, and this will require us to step outside of our comfort zones.
