Even with individualized efforts to fit the message to the participant’s needs, there is much room for additional improvements (Malloy et al., 2002; Paschall et al., 2011). As heavy drinking and AUDs have substantial genetic components (50–60% heritability; Kendler et al., 1992), some individuals are more vulnerable to developing problems than others, particularly in some contexts. Biologically influenced factors that increase the risk for heavy drinking include impulsivity, negative mood, coping-related drinking motivations, and a low level of response (low LR) to alcohol (Schuckit, 2009). Identifying these factors in students could provide opportunities to specifically target prevention programming based on individualized risk profiles for developing alcohol problems (Conrod et al.,2013; Schuckit et al, 2012).
