Adjustment to social norms is very important in humans, more than in other species because of advanced communication and procurement and defense of resources, which is strongly related to creating and maintaining social structures. Although acts of consumption are individual, participation in social groups (from family to state) is beneficial from the consumption standpoint inasmuch as it secures individual access to resources and protection. Shunning, marginalization, ostracism and exile are commonly perceived as extremely stressful in all social species. Conformity, compliance with the rules, let alone the ability to dictate the rules, allow joining (or, as in the latter case, [re]forming) the society, and are thus commonly pursued and valued even when no direct or consciously recognized benefit is derived. In fact, in ancient Greece, exile of individuals viewed marginal for various reasons formed a human scapegoat ritual and was considered a therapeutic, purifying measure for the society, perhaps harking back to the times when only if “one member [of the pack], preferably a marginal, weak, or sick member, falls victim to the beasts [could] the others escape’ (Burkett, 2004,
