Although the project is on-going, basic researchers and prevention practitioners have already started implementing interventions based on survey findings, including a large campus-wide social norms marketing primary prevention intervention. This mass media simultaneously maximizes study participation by raising awareness about the project and acts strategically as an intervention to provide normative results and health information in a motivational style to students. Monthly 1100 posters are placed in bathrooms across campus (examples can be accessed through www.thewell.vcu.edu). Research shows that half the campus are “high-readers” reading over half to all of the publication multiple times.
