Despite these findings, several issues concerning the relation between personality and motives should be highlighted. First, personality traits do not necessarily account for a high proportion of variance in drinking motives. For example, the relation between sensation seeking and enhancement motives appears to be modest (e.g., r=.20; Cooper et al, 1995; r=.18; Comeau et al., 2001). Second, results of several studies suggest that the influence of personality on alcohol involvement remains even when accounting for drinking motives, implying that other mechanisms (such as those described throughout this article) are important mediators of the personality-alcohol involvement relation. Third, to some degree, there is a lack of specificity between personality traits and motives. Though the review by Kuntsche et al. (2006) concluded that adolescents and young adults that drink for enhancement rather than coping motives tend to be impulsive, impulsivity exhibited similar correlations with enhancement (r=.19) and coping (r=.21) motives in the Cooper et al. (2000) study. Indeed, noting that individuals high in impulsivity may engage in risky behaviors associated with immediate rewards that can be positively or negatively reinforcing, Cooper et
