control odors reflects the reinforcing effects of the priming alcohol, and increased desire to drink following that prime (De Wit, 1996; De Wit and Chutuape, 1993) particularly insofar as the targeted BrAC of 0.05 would be a relatively low concentration for subjects who habitually drink an average of 6 drinks per drinking day. While we did not directly examine desire to drink according to stimulus exposure or infusion type during scanning, it was the case that perceived high and intoxication were not significantly different. As these subjects habitually drank to intoxication, it seems unlikely that they would have reported feeling sated by the alcohol infusion—an assumption consistent with their reported subjective effects of alcohol during imaging1.
