Demonstrating utility is increasingly expected by public-good research funders. Being able to provide concrete evidence of impact on policy and/or practice enhances the likelihood of continued support, plus evidence of impact is good to feed back to Study members. This suggests that longitudinal researchers need to engage more directly with policy makers. This can be challenging insomuch as policy-makers typically respond to different contingencies than do researchers, and the demands of the policy world (e.g. time-sensitive need) can feel antithetical to carefully conducted, rigorous research.