There is tremendous opportunity for basic researchers to improve the relevance and impact of our science by better engaging non-traditional partners in our research, including our research participants, the broader public, and colleagues with expertise in areas that can assist with marketing our projects and disseminating our results. The principles behind community-engaged research and citizen science have great potential to be more widely applied in behavioral science, particularly by those of us who work in basic research. The idea that we can do better, more impactful research by understanding community priorities and working with the public to generate research questions, design studies, and interpret and disseminate results, is something that could benefit all areas of research, not just research focused on health care, equity, and policy, as has been the focus of most CBPR. Scientists who conduct more basic research in the alcohol field have great opportunity to better take advantage of these methodologies.
