In recent years, organizations have recognized the potential of social media at work (Leidner et al., 2018; Leonardi et al., 2013; Leonardi & Vaast, 2017; Oksa et al., 2020; Yu et al., 2018). Social media applications, such as Workplace by Facebook, Yammer, and Microsoft Teams, allow employees to communicate and share work issues (Leonardi et al., 2013; Treem & Leonardi, 2012). Social media applications enable versatile functionalities from user-generated content creation and exchange (Kaplan & Haenlein, 2010; Krämer et al., 2017) to collaboration using textual elements, file sharing, simultaneous document editing and video meetings (Oksa et al., 2020).
