Social media is utilized for internal and external purposes, from organizing work to employer branding (Huang et al., 2013; Tsimonis & Dimitriadis, 2014). Thus, the technology enables organizational communication practices and knowledge sharing and advances external networking with stakeholders (Leonardi & Meyer, 2015; Waters et al., 2009). Formal and informal discussions take place on social media platforms that are quick, effortless, and accessible 24/7 (Leonardi et al., 2013). Formal communication means using social media platforms strictly for work, but those same platforms could be used for more informal purposes as well, for example, talking about leisure activities with colleagues. The omnipresence of social media can, however, cause exhaustion with push notifications, messages, and the possibility for constant connectivity, thus blurring the boundaries of work and private life (Ollier-Malaterre et al., 2013; van Zoonen et al., 2016).
