Given the significant, possibly increasing, numbers of teenagers who self-harm, and the strong association with suicidal thoughts and plans not only among those who wish to die but also among those engaging in NSSI, more research is needed into the long-term health consequences for those who engage in this behaviour, most of whom do not receive medical help. More also needs to be known about the potentially different functions that self-harm serves, and the causal pathways that link self-harm and suicidal thoughts among this age group. Qualitative research in particular, which is ideally suited to gaining insights into the meanings and consequences of behaviours from the perspective of participants themselves, is currently lacking in the area of self-harm. One commonly held belief is that a form of non-suicidal, possibly habitual self-harm exists that is conceptualised as ‘attention seeking’ or ‘a cry for help’ and that somehow needs not attract as much concern as self-harm with more serious physical consequences or intent. Our finding that all self-harm is linked to increased risk of suicidal thoughts and plans, and that the more frequent the self-harm the greater the risk of suicidal thoughts and plans, calls such views into question.