While we are pleased with the first 20 years of impact by JASPAR, we recognise that genomics and bioinformatics demand constant observation of the road ahead. We expect that the growing use of intelligent systems to derive inference from large data will continue to accelerate in use. As represented by large language models and deep learning-based image generation technologies, we can expect that bioinformatics methods will increasingly seek to bridge molecular data with structured knowledge. Including word clouds in JASPAR represents an initial movement in this direction. However, ultimately we expect that the binding models will need to be complemented with advanced knowledge representation about TFs, either in the form of knowledge graphs (such as in (62,63)) and/or vectors describing contextual embeddings.