and its capabilities was often informed by references to popular culture and fictionalized media. In addition to being about willingness to participate, this lack of exposure could also be viewed as a barrier at the institutional level, such that alcohol research collecting biological samples is not being conducted at the institutions or in the communities Latinos utilize or inhabit [9]. Indeed, many participants noted a greater willingness to participate in alcohol research collecting biological samples if they were approached in familiar spaces, such as their doctor’s office or the local farmer’s market. This would suggest it is important to consider the location and research partners of an alcohol genetics study in order to maximize opportunities for Latinos to participate. The studies we reviewed supported this notion of limited encounters with genetic research and genetic testing within racially/ethnically diverse communities, and affirm the need for educational outreach efforts aimed at increasing awareness and visibility of this type of research [7, 10, 18].