In the comparative risk assessment framework, disease burden attributable to risk factors is calculated with reference to an alternative (counterfactual) distribution of exposure; in GBD 2010, we used an optimal exposure distribution (in terms of effect on population health), termed the theoretical-minimum-risk exposure distribution. For several risk factors, such as tobacco smoking, the choice of theoretical-minimum-risk exposure distribution is clear—ie, 100% of the population being lifelong non-smokers. However, for many of the other risk factors zero exposure is not possible (eg, blood pressure), or the lowest amount of exposure that is still beneficial is not yet established. In these cases the theoretical-minimum-risk exposure distribution was informed by two considerations: the availability of convincing evidence from epidemiological studies that support a continuous reduction in risk of disease to the chosen distribution; and a distribution that is theoretically possible at the population level (table 1).