use and desire to change (Prisciandaro et al., 2014). Given these associations, and the fact that visual cortex activity specific to drug cues is compatible with emerging literature regarding the role for primary visual cortex in reward processing (Schuler et al., 2006; Yalachkov et al., 2010), we suggest that occipital cortex, including primary visual cortex, activation in response to drug cues deserves much more consideration.
