We investigated the potential stress effects of social media communication (SMC) at work during the COVID-19 crisis. Our theoretical approach integrates work–family border theory, conservation of resources (COR) theory, and the resilience framework. This SMC at work during crises model advances our theoretical understanding of the impact of the COVID-19 crisis on workers and working life. The model can be also applied to similar large-scale crises taking place in a digitalized world. However, the COVID-19 crisis is the first of its kind due to its scale, the measures used to control it, and the current technological context. We use nationally representative longitudinal survey data to track the changes resulting from the COVID-19 crisis, which began in Finland in March 2020.
