To return to the question of whether these heritable EEG and ERP endophenotypes can help to identify and confirm novel genetic risk factors for psychiatric disorders: GWA has been the most successful method for detecting novel potential genetic variants for complex traits. However, it has a limited ability to detect common variants with very small effect sizes and also rare variants with very low allele frequencies. Both limitations can be tackled by increasing the size of the (pooled) samples, although the second also needs increased depth of coverage of genomic variation, perhaps even by full sequencing. Unfortunately, the clear need for very large sample sizes in GWA studies strongly limits the usefulness of EEG/ERP measurements in the gene discovery phase. EEG/ERP measurements require controlled laboratory experiments with sophisticated and rather expensive equipment. They take up to at least 20 to 30 minutes and this may increase up to hours if error measurement is to be contained using the more complex derived measures [31]. Measuring EEG/ERP, in short, is too hard to do on the tens of thousands of subjects needed in a GWA, particularly when contrasted with the use of existing patient records or questionnaire-based assessment of psychiatric symptoms.