This paper describes results of an Internet-based, relatively inexpensive to run and easily implemented approach for diminishing drinking quantities in college freshmen by tailoring messages to a preexisting phenotype, the Low LR to alcohol. With only 23 participants dropping out over the eight weeks, even after deleting their matched pair from these analyses data from >90% of participants demonstrated that students with Low and High LRs decreased their maximum drinks per occasion. Those with Low LRs diminished their maximum drinks more when in an education protocol that taught drinking-related lessons by emphasizing the model of how a low LR contributes to heavy alcohol intake.
