In my experience, when students feel like they are a part of something bigger than themselves, when they are given the opportunity to make a difference, they step up. Millennials have a reputation for not wanting to do things just because they are told to do them. They want to know why. They want to be a part of the process. Although I focus on students, I think that the need to understand “why” before doing something is true of people more generally, and that shifting the way we think about and treat our participants so that they feel invested in and a part of our science is critical.
