masculine norms was associated with increased drinking in men (Horwitz and White 1987; Huselid and Cooper 1992; Landrine et al. 1988; Ricciardelli et al. 2001). Moreover, both women and men perceive that the ‘‘typical woman’’ consumes less alcohol than the ‘‘typical man,’’ and this expectation has a protective effect on drinking behaviors for women, but not for men (Lewis and Neighbors 2004).
