Participants underwent the fMRI alcohol taste cues task twice, once at baseline (“pre-priming”, BrAC=0.00) and once following the administration of an oral priming dose of alcohol (“post-priming”, mean BrAC=0.028, SD=0.014 immediately prior to scan). Following the baseline scan, participants were removed from the scanner, escorted back to the laboratory and administered approximately one standard drink (Sauvignon Blanc wine) designed to reach a target BrAC of 0.03g/dl, calculated using published guidelines (22). All participants received the same white wine for the priming dose and for the alcohol taste cues in the scanner, thus enabling standardization of alcohol administration across the laboratory and scanning environments. Participants were given 5min to consume the beverage and were then escorted back to the MRI scanner to complete the second alcohol cues task. The time between the consumption of the alcoholic beverage and the beginning of the second task was approximately 30min, including an additional 10min to prepare the participant for scanning.
