Despite the importance of alcohol priming in cue-reactivity literature, the effects of priming doses of alcohol on neural responses to alcohol cues remains largely unclear. The only study to directly investigate this question suggests a general increase in responsivity to cues following an alcohol priming dose in hazardous drinkers (9); however, the limited power afforded by the small sample of the Bragulat et al. (9) study warrants further inquiry, and the effects of alcohol priming in alcohol dependent individuals remains unknown.