Two ancillary findings are worthy of comment. First, it's interesting to note the decreased drinking for Controls at four weeks. This may relate to a “placebo” and/or a “herd” effect. In the former, filling out a drinking questionnaire might call attention to dangers associated with alcohol, with subsequent temporary decreases in alcohol intake (Litten et al., 2013). Regarding a “herd” effect, Controls living in close proximity to LRB or SOTA participants may have been indirectly affected by modeling changes in drinking behaviors of the video participants (Conrod et al., 2013). Second, the finding that participants with low LR in the LRB Group showed greater increases in their self-recognition of their low sensitivity to alcohol than low LRs in SOTA might indicate that the change in self-evaluation partially mediated the greater change in maximum drinks for LRB participants with low LR. This, too, will require further analyses.
